Design is everywhere. Take a look around you right now, and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize, and even date have been designed by UX specialists to offer you the best experiences when using their products and services.
Of course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field; by learning the logic behind what people engage with and implementing it in your UX work, you can craft intuitive, accessible, and highly functional designs for your digital products.
The second edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product.